Chief of Sales and Investor Relations for GroundFloor. Mr. Morshed brings 25 years of experience in the real estate sector to GroundFloor. His focus since 2008 has been on urban infill acquisitions with a focus on repurposing buildings as well as ground-up development. Prior to joining GroundFloor in the Austin office, Mr. Morshed was co-founder and CEO of Vertu Development which focused on ground-up residential and mixed-use speculative projects in Austin’s urban core sectors. He is also the senior partner in the Morshed Group, a longstanding luxury broker practice at Sotheby’s International consistently ranking in the top 1%. Mr. Morshed is a graduate of University of Texas - Austin with a bachelor’s degree in Accounting, a program consistently ranked in the top 3, nationally.
Controller of GroundFloor. Ms. Pastel has extensive alternative asset accounting, wealth management, and investment banking experience. She has held the position of Controller for real estate development and private equity firms, Associate in the Finance Control Group at Morgan Stanley, Senior Fund Accountant at BNY Mellon, and Fund Accountant and Investor Relations Manager for hedge funds in New York City. Ms. Pastel received a Master of Business Administration degree from Baruch College, Zicklin School of Business in New York City and is a Certified Public Accountant in Texas.
Director of Construction Management for GroundFloor. Mr. Wertz’s responsibilities include contract-to-close due diligence, obtaining property development entitlements from local, state and federal agencies in compliance with zoning and other land use regulations, pre-development team coordination and management, as well as high level construction related project management. Mr. Wertz has over twenty years of experience managing all aspects of both horizontal and vertical construction projects. Projects have included the acquisition, entitlement, and land management of more than 300 acres of real property, development of over 200 market-rate condo / townhome units and 500 + tax credit apartment units in the Dallas Fort Worth area. To date, he has led the acquisition and development of approximately $500M of single and multifamily communities.
Alan McDonald is a co-founder of GroundFloor and today serves in an advisory role for the firm. His career spans decades successfully developing real estate across the DFW Metroplex. Notably he started the successful City Homes company considered a pioneer in the gentrification of Knox Park and Uptown, which was later sold to Centex Homes. Subsequently, Mr. McDonald founded Incap Fund and acquired significant land assets across North Oak Cliff, East Dallas and Fort Worth with backing from prominent private equity firms. Mr. McDonald was instrumental in launching GroundFloor’s initial multifamily strategy and remained active through exit of the initial portfolio.